Why does your business need WordPress?
I just finished reading the book “Inbound Marketing” by Brian Halligan and Dharmesh Shah of Hubspot.Com and found it to be a good, informative read. Learned a couple of new points here and there that will no doubt be valuable for future internet marketing campaigns. Much of it was a rehashing of things I already knew, basic stuff to be sure, but there were a few nuggets here and there.
Now, I’m sure people who follow me on Twitter and many of my personal friends know how I love quoting intelligent people. I also love things that are counter-intuitive. In particular, many of us “marketers” or “designers” are often at odds with coder-purist types. I know everyone hates Flash because it’s such a pain in the behind, and we’re all most certainly glad to see it go.
But the real reason is because we all just want a SIMPLE way to create and deliver content to PROMOTE our business and MAKE MONEY. The purpose of a business is to acquire and serve customers. That’s it.
Just because you can hand-code an entire website by yourself doesn’t mean you’re going to make more money. Your mother might be darn proud, but that’s about it.
Why do you think Apple is kicking Microsoft’s butt (and just kicking ass in general)? Because their products are easy to use. How many times can you say that, in all of years of using Windows as your operating system? Ever feel like you wanted to throw your desktop out the window? I know I sure have…
Think: Windows 95. Exactly.
Anyway, back to my original point. The following passage is from the “Tips from the Trenches for Startups” section in the back of the book (I do not claim ownership):
Put up a simple web site. Doesn’t have to be fancy. The goal is to put enough content on the site to start the Google clock. Don’t worry about the site not saying much (nobody’s going to be looking at it anyway. Make sure to use a decent content management system (CMS) and not Dreamweaver or (shudder) Frontpage. Just because you can hand-craft HTML doesn’t mean you should for your new web site. The structure and features of a CMS are going to be important someday. Trust me.
There you have it. The whole purpose of your web site is to deliver the information that your visitors are looking for. Nobody really cares about the color of your menus or that you think your business is the best in the world. Brochure websites worked well in the last millennium (pre-2000): I was very impressed when my elementary school was on the “World Wide Web” circa 1993.
But the CMS is the future. And what, do you ask, is the number one CMS in the world?
Are you starting to feel me, dog?
Your website visitors don’t have the patience or the attention span to have to navigate around to find the information they are looking for. Yes, design is important, but not in the way that most people think. The design of your web site should serve to enhance the message and the content that you are trying to present, not distract from it. They don’t care how long you’ve been in business (unless your business is reaching an anniversary and they can get something from the event) or that you think your product is the best in the world.
However, it is VERY important that your web site’s design establishes your business as a trusted source of information. The easiest, fastest, and most powerful way to build your business into an online marketing hub is by laying the foundation with a WordPress web site.
What does this mean for you?
The next several decades are going to be dominated by new and emerging media. Businesses who get on board early and stay committed are going to have a HUGE advantage and headstart over their rivals. All of the internet is made up of information delivered through content. And the best, easiest, and most effective way to deliver content is through a Content Management System (CMS) such as WordPress.
What it all boils down to is this…
The time is now. The businesses who use WordPress and practice “Content Marketing” will benefit the most, and dominate their industries for the next several decades.