Why Copywriting is Irrelevant

On October 30, 2011, in Marketing, by LavaLink
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Effective ad copy depends more on strong sales ability than writing ability. Quick early Saturday evening blog post… I’ve done a lot of research on the topic of copywriting over the past 3 years, studying Carlton, Kennedy, Halbert, Bencivenga, Pagan, and many more copywriters and marketers…. And I’ve come to believe that it’s not the […]