Freelancers: How to Land the Close

On September 20, 2011, in Business Advice, by LavaLink
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Close more deals and land more business. Your objective when selling marketing or WordPress design services is to get the close, and have the prospect agree to become your client. There are six key milestones take place on the path to the close: 1. Sell Yourself 2. Sell Your Company 3. Probe 4. Sell the […]

The Magic of Direct Response Marketing

On September 4, 2011, in Marketing, by LavaLink
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These days, it’s little secret that direct response marketing is one of the most important and powerful ways for small businesses to grow. Every time a business asks their clients to “like” a Facebook page, join a newsletter, or “follow” them on Twitter is prompting their customers to respond. In terms of web design, various […]

Training Your Mind to Write Effective Copy

On August 27, 2011, in Marketing, by LavaLink
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Writing good copy can so challenging. For one thing, it’s so subjective. You have to choose your words carefully. Your copy has to be riveting, engaging, and interesting enough to keep the reader’s attention, but you must accomplish this while at the same time not turning off your reader or sounding too hypey. Mark Twain […]

Freelance Survival: How to Determine your Target Hourly Rate

On August 22, 2011, in Business Advice, by Danny Flood
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Determine what your time is worth. The world of being a freelance professional or consultant can be fraught with danger since so much of it seems uncharted to a first-time freelancer. The normal institutions one adheres to while working in an organization are no longer readily available. So we must ourselves create some guidelines and […]