Freelancers: How to Land the Close

On September 20, 2011, in Business Advice, by LavaLink
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Close more deals and land more business. Your objective when selling marketing or WordPress design services is to get the close, and have the prospect agree to become your client. There are six key milestones take place on the path to the close: 1. Sell Yourself 2. Sell Your Company 3. Probe 4. Sell the […]

Constructing the Core: 4 Critical Components to Market a Local Business Online

On September 10, 2011, in Local Search, Marketing, WordPress, by Danny Flood
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Many designers that you might hire don’t really understand marketing and design’s role in a marketing campaign, preferring to showcase their WordPress design abilities rather than using it for their client’s sake. And many search engine professionals lack the experience to really comprehend it at a deep level. And most marketing agencies will mark up […]

The Secret to Creating Unbelievably Devastating Advertising Campaigns

On September 9, 2011, in Marketing, by Danny Flood
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Good Afternoon, Savvy Entrepreneur, Hope that you’ve been enjoying the short week and took some time off for Labor Day. Today I want to talk with you a little bit about marketing strategy. Marketing strategy is SO important, because most marketers rush to employ marketing tactics, without first creating their strategy. As a result, they end up […]

Six-Pack Abs for your Business: 29 Online Business Directories to List your Business In

On September 6, 2011, in Local Search, by LavaLink
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Don’t forget to bookmark this page! No business is too small to participate in online marketing. Want proof? Here’s a concept to try on for size: online business directories. One of the easiest ways to get your business listed everywhere that it should be on the internet is by registering on different business directory sites. […]

For Your Eyes Only: The Truth About Content

On August 28, 2011, in Marketing, by LavaLink
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“Content is King!” wrote Bill Gates back in 1996, an entire millennium ago. Why is content so important? Well, if you’re a business owner or a sole proprietor, one of the best ways to advance yourself in your career, without having huge amounts of capital and seven hundred employees, is to turn your knowledge into […]