Search Engine Optimization

How to Drive Traffic Through Search: Website Audit

On December 6, 2012, in Business Advice, Local Search, Search Engine Optimization, by LavaLink
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Yesterday we received an e-mail from the sister of one of our client’s who owns a local catering business in Orange County. Check them out on Facebook at: http://www.facebook.com/ABOCatering Below is the e-mail she sent us, and below that you can see my reply. I think it’s worth checking out because I often get posed […]

If SEO were a card game…

On August 3, 2012, in Search Engine Optimization, by Danny Flood
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It would probably look something like this. Which SEO type are you? Graphic provided by SubtleNetwork.

How to Exploit Google+ for Search

On April 25, 2012, in Search Engine Optimization, by LavaLink
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More often than not, SEO professionals describe the Google+ search algorithm as rudimentary mostly because it involves a simple text match on the result query. The problem with this resides in the fact that at times, the search does not take the context into account and hence, the chances of getting irrelevant results are rather […]

LavaLink CEO Shares SEO Principles During One-Night Seminar

On April 19, 2012, in Search Engine Optimization, by LavaLink
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SAN DIEGO, April 16th, 2012 – On Monday, April 16th 2012, Daniel Flood, LavaLink Co-Founder and VP of Strategy & Client Services, hosted a 2-hour long search engine optimization seminar at the College of Professional Studies & Fine Arts at San Diego State University. The event was promoted through SDSU’s student chapter of the Ad […]

Has Google+ Changed SEO Tactics?

On April 18, 2012, in Search Engine Optimization, by LavaLink
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If you have created a Google+ profile for your business, then you probably noticed how incredibly well it ranks in the Google search results. In fact, many online businesses have recently become aware of that their Google+ profile page is currently outranking the websites they have been working on for years. Considering that this social […]

October – December 2011 Quarterly Report | Happy Holidays!

On December 11, 2011, in Marketing, Search Engine Optimization, WordPress, by LavaLink
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October-December have been VERY busy months! We’ve fought off attacks by hackers, had a link network go down on us, and some of our clients had errors with your websites that required some complicated fixes. Thankfully, each issue has been addressed and dealt with, and things have become EVEN better for our internet marketing efforts […]

A simple way to index links (so you get more SEO value from them)

On October 10, 2011, in Search Engine Optimization, by Danny Flood
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Build links to your links to get them indexed by search engines. For anyone who’s tried to hire someone to build links to their website, or endeavored to do it themselves, you know what a chore it can be. Getting links is easy, but getting them indexed by Google is not. Without your links being […]

How to Optimize Videos for Search Engines

On October 8, 2011, in Search Engine Optimization, by Danny Flood
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While intimidation can work, there are easier ways to get viewers for your online videos. In this post I’m going to reveal some key techniques for optimizing online videos for search and getting large amounts of traffic to our online videos. I don’t talk about these techniques very often, but I think that, within the […]