Reputation Management

The Psychology of Online Reviews

How and Why the Human Brain Uses Reviews And Recommendations as a Primary Source of Influence As we stated on our reputation management page, consumer trends firm Trendwatching was the first to coin the term “Twinsumer.” The basic definition is that consumer groups with similar patterns and preferences become valuable sources for sharing and recommending […]

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Managing Your Business’ Reputation Online

If you find this article useful please consider sharing it! For most online business owners, the term ‘reputation management’ isn’t the first thing that comes to mind when thinking about marketing their business. However, this is one of the most important concepts that any online businessman can use. As the name implies, reputation management basically […]

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