Marketing

Response-Driven Web Design and its Effect on Marketing

On June 6, 2012, in Marketing, Web Design, by LavaLink
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If you were to hop into a time machine and jump even just five years back in time, the web would look like a very different place. With the advent of new technologies like HTML5 and CSS3, the internet is now a playground for web developers. While in the past the focus was on what could be […]

The Direct Marketing Matrix: 5 Steps to an Effective Advertisement

On May 25, 2012, in Marketing, by Danny Flood
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If you were to go outside and ask different people what marketing is, you might get a lot of different answers. Some people might say to “sell a product,” others might say it’s about “building brand awareness,” others might say it’s advertising through mass media. Marketing is really about persuading people to take action: to […]

Movement Marketing: How to Mobilize your Customer Community

On May 23, 2012, in Marketing, by LavaLink
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To be part of a group – to belong – is a basic human desire. On Maslow’s famous Hierarchy of Needs, ‘Love/Belonging’ comes third after physiological needs (such as water, food and sleep) and safety. There are many ways in which we humans try to fulfill this need. Some are relatively superficial: for example watching […]

Website Design’s Role in Marketing

On May 18, 2012, in Marketing, WordPress, by LavaLink
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Xemion offers an good basic explanation of what a website designer does. In their article “Web Designers Are Not Necessarily Marketers” the site explains why designing a gorgeous website does not necessarily provide a marketing return. The article discusses that while a nice page is great because consumers want something that flatters the eye that […]

Understanding Facebook Timeline from a Marketing Standpoint

On April 23, 2012, in Marketing, by LavaLink
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As it has provided a platform where you can listen, ask, answer, innovate and sell, Facebook has chanced the way you connect and communicate with your customers. However, because the social networks go beyond simple communication, the marketing trends nowadays indicate that consumers are mostly interested in how companies can relate to them. Generally speaking, […]

How Should Your Business Switch To Facebook Timeline?

On April 16, 2012, in Business Advice, Marketing, by LavaLink
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The mandatory migration to Facebook Timeline has generated a lot of angst for businesses that have a profile page on this social network. While you might need a few days to get accustomed to the new look, you will realize that you can use Facebook in the same manner you have been doing it all […]

LavaLink 2.0 Has Arrived – Bigger, Badder, and with More Powerful Links

On March 27, 2012, in Local Search, Marketing, by LavaLink
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Introducing our premium high-quality linkbuilding service, LavaLink! High quality homepage backlinks, without the hassle! Features Include… Improved Search Engine Rankings The Search Engines absolutely love links, but not all links are created alike. Most search engines really love homepage links from high PageRank domains. With our service you get the best links possible, DoFollow high […]

How to Uniquely Position your Product in 5 Minutes

On January 18, 2012, in Business Advice, Marketing, by LavaLink
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I’m unique, you’re unique. So, it should seem rather clear that the first step to being successful business is to find a market with a want or a need, and create a product to meet that need. A business exists only because customers want it to. If you want to try and create something and […]

A Simple Strategy to Triple Your Profits, and Create a Self-Sustaining Business

On December 19, 2011, in Business Advice, Marketing, by Danny Flood
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Do you want to know why a lot of small business owners struggle these days? Don’t worry – this post isn’t going to turn into a pitch – just pure helpful content… Too many business owners simply want to master their craft and that’s it. I see it all the time. Graphic designers want to […]

October – December 2011 Quarterly Report | Happy Holidays!

On December 11, 2011, in Marketing, Search Engine Optimization, WordPress, by LavaLink
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October-December have been VERY busy months! We’ve fought off attacks by hackers, had a link network go down on us, and some of our clients had errors with your websites that required some complicated fixes. Thankfully, each issue has been addressed and dealt with, and things have become EVEN better for our internet marketing efforts […]