How to Exploit Google+ for Search

On April 25, 2012, in Search Engine Optimization, by LavaLink
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More often than not, SEO professionals describe the Google+ search algorithm as rudimentary mostly because it involves a simple text match on the result query. The problem with this resides in the fact that at times, the search does not take the context into account and hence, the chances of getting irrelevant results are rather […]

Understanding Facebook Timeline from a Marketing Standpoint

On April 23, 2012, in Marketing, by LavaLink
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As it has provided a platform where you can listen, ask, answer, innovate and sell, Facebook has chanced the way you connect and communicate with your customers. However, because the social networks go beyond simple communication, the marketing trends nowadays indicate that consumers are mostly interested in how companies can relate to them. Generally speaking, […]

LavaLink CEO Shares SEO Principles During One-Night Seminar

On April 19, 2012, in Search Engine Optimization, by LavaLink
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SAN DIEGO, April 16th, 2012 – On Monday, April 16th 2012, Daniel Flood, LavaLink Co-Founder and VP of Strategy & Client Services, hosted a 2-hour long search engine optimization seminar at the College of Professional Studies & Fine Arts at San Diego State University. The event was promoted through SDSU’s student chapter of the Ad […]

Has Google+ Changed SEO Tactics?

On April 18, 2012, in Search Engine Optimization, by LavaLink
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If you have created a Google+ profile for your business, then you probably noticed how incredibly well it ranks in the Google search results. In fact, many online businesses have recently become aware of that their Google+ profile page is currently outranking the websites they have been working on for years. Considering that this social […]

How to Integrate WordPress with Facebook (and Vice-Versa)

On April 16, 2012, in WordPress, by LavaLink
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http://wp.smashingmagazine.com/2009/09/14/how-to-integrate-facebook-with-wordpress/ Smashing Magazine offers this article titled “How to Integrate Facebook with WordPress.” It teaches users of both Facebook and WordPress how to get the most out of their blogs. The best way possible is to learn how to use Facebook to promote the blogs on WordPress. The Facebook plug-in that is available on WordPress […]

How Should Your Business Switch To Facebook Timeline?

On April 16, 2012, in Business Advice, Marketing, by LavaLink
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The mandatory migration to Facebook Timeline has generated a lot of angst for businesses that have a profile page on this social network. While you might need a few days to get accustomed to the new look, you will realize that you can use Facebook in the same manner you have been doing it all […]

7 WordPress YouTube Plugins

On April 13, 2012, in WordPress, by LavaLink
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WebDesignLessons.com lists seven plugins that can be used for those who use WordPress and would like to add YouTube videos to their blogs. Each plugin is unique in its own way. Some of them make it as easy as possible to add YouTube videos. Others add special features such as being able to add comments […]