7 Simple Steps to Adding Custom Fonts to Your WordPress Website

On August 29, 2011, in WordPress, by Danny Flood
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Watch the WordPress font replacement Video tutorial above. Cufon text is an alternative to web-safe fonts that converts font paths into a vector form, making your typography viewable across different browsers and different computers, even if the viewer doesn’t have the font installed to their desktop. It’s also more search friendly than using images, which […]

For Your Eyes Only: The Truth About Content

On August 28, 2011, in Marketing, by LavaLink
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“Content is King!” wrote Bill Gates back in 1996, an entire millennium ago. Why is content so important? Well, if you’re a business owner or a sole proprietor, one of the best ways to advance yourself in your career, without having huge amounts of capital and seven hundred employees, is to turn your knowledge into […]

Training Your Mind to Write Effective Copy

On August 27, 2011, in Marketing, by LavaLink
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Writing good copy can so challenging. For one thing, it’s so subjective. You have to choose your words carefully. Your copy has to be riveting, engaging, and interesting enough to keep the reader’s attention, but you must accomplish this while at the same time not turning off your reader or sounding too hypey. Mark Twain […]

7 Elements of High-Converting Design

On August 26, 2011, in WordPress, by LavaLink
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On our WordPress Design page, we’ve included an illustrated infographic that provides a look into some of the elements that we employ to create high-converting WordPress websites. In this blog post, we’ll be covering 7 of them in poignant detail, so strap on your seat belt and enjoy… Wireframe – A Web wireframe is a […]

Getting Your Business “Found”: Introducing Our 7-Step System

On August 25, 2011, in Local Search, by LavaLink
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The first thing you should ask before beginning any SEO or marketing campaign is: do I want to manage the entire project myself? Certainly, there are many marketing and SEO professionals out there. The trouble is that most of the time it can be very difficult to establish their credentials as there is a low […]

How to Optimize your Google Maps & Directories Listings (part 2)

On August 24, 2011, in Local Search, by Danny Flood
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Note: This post is part two of a series. To read part one, please click here. Step 2: Visit Get Listed.org and claim your listings. (www.getlisted.org) Claiming your listing gives you control over how the search engines index you and prevents spammers from hijacking it. It may also improve your search engine rankings and bring […]

How to Optimize your Google Maps & Directories Listings (part 1)

On August 23, 2011, in Local Search, by Danny Flood
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Google Maps optimization is a cost-effective way to put your business ahead of the pack in local search. If youʼre a small business owner, looking to gain an edge online so that you can dominate your local market by driving eager, qualified prospects to your website and convert them into customers for your business… then […]

Freelance Survival: How to Determine your Target Hourly Rate

On August 22, 2011, in Business Advice, by Danny Flood
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Determine what your time is worth. The world of being a freelance professional or consultant can be fraught with danger since so much of it seems uncharted to a first-time freelancer. The normal institutions one adheres to while working in an organization are no longer readily available. So we must ourselves create some guidelines and […]

How to Create High-Quality Content Fast!

On August 19, 2011, in Marketing, by LavaLink
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The first step we’ll need to perform if we want to get anywhere on the internet is to create unique, original content. Most folks go blank at the idea of creating content and have no idea what constitutes great content. So here’s what to do (if you need help in this area): Identify your best […]

The Psychology of Online Reviews

On August 18, 2011, in Reputation Management, by LavaLink
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How and Why the Human Brain Uses Reviews And Recommendations as a Primary Source of Influence As we stated on our reputation management page, consumer trends firm Trendwatching was the first to coin the term “Twinsumer.” The basic definition is that consumer groups with similar patterns and preferences become valuable sources for sharing and recommending […]